Top B2B Small Business Company Turns to Facebook for the First Time to Great Success
Our client historically only leveraged Google and Bing Search to drive leads for their small business solutions. We recommended Facebook as an expansion channel, starting with a very small budget, and over the next year, budgets on Facebook eclipsed search and increased by 10X.
Case Study Results:
- Facebook Target CPA was 31% below the goal
- 100,000+ Leads from Facebook over the year
- 40% More Efficient Leads than Paid Search
- 7,500+ Creative Variations Tested